How to Track Email Insights Using Google Campaigns

You can access this feature from your MSL website. Only Organisation Admins with permissions to send messages can access the Send Email window.

Before proceeding, the MSL System's open rate tracking is active by default. Only select the Track This Email checkbox if you want to use campaign tracking in Google Analytics.

For further information, see Send Email.

  1. Log in to your MSL website.
  2. From the Admin dropdown, select Messaging Admin. The Select Organisation window is displayed.
  3. From the list of Organisations, select the relevant organisation. The organisation’s Messaging Admin window is displayed.
  4. To create an Email, either:
    1. Click Send Email
    2. Edit an existing draft by clicking the relevant Subject field
    3. Copy an existing draft or sent message by clicking Copy () next to the relevant message
  5. The Send Email window is displayed.
  6. In the Google Campaign Tracking section, select the Track This Email checkbox.

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