Event Brands

Event Brands provide a common image, appearance, and other details, and lets you quickly create, manage and group Events with a shared theme, for example, weekly club nights and socials.


This gives you the ability to:

  • Create new events quickly, using a Brand as a template
  • Display events of the same Brand together on an event or website page
  • Group and display tickets belonging to the same Brand
  • View event attendance grouped by Brand
  • Display a consistent theme for your regular events by linking a Brand to an Event Template


TABLE OF CONTENTS


You can access this feature from your MSL website. Only Content Editors with access to Events Admin can access the Event Brands window.


Do not confuse Event Brands with Event Types. For further information, see Event Types.


For further information, see Events Overview, Events in Events Admin, and Event Templates.


Event Brands Fields

This table lists and explains the fields on the Events Brands window.


Field NameDefinition
Name

This is the name of the Brand. Brand names must contain only lowercase letters, numbers, dashes or underscores with no spaces.

This field is mandatory.

Event count (approx)

This indicates the number of Events that are set to use the Brand.

This field is displayed only in the Event Brands window.

View

Click to view this Brand.

This field is displayed only in the Event Brands window.

Edit

Click to view the Edit Brand window.

This field is displayed only in the Event Brands window.

Deactivate

Click to deactivate this Brand.

This field is displayed only in the Event Brands window.

Reactivate

Click to reactivate this Brand. This field is shown only when you have selected the Show inactive brands checkbox.

This field is displayed only in the Event Brands window.

Show inactive brands

This checkbox is deselected by default. Select it to show deactivated Brands. 

This field is displayed only in the Event Brands window.

Image

Upload an image or logo for the Brand.

This field is displayed only in the Add/Edit Event Brand window.

Image alt text

Add Image Alt text to help adhere to the Web Content Accessibility Guidelines. It helps screen-reading tools describe the image to visually impaired users. This written content is displayed in place of an image on the event page if the image fails to load on a user's screen.
This field is displayed only in the Add/Edit Event Brand window.

Short description

This is a brief introduction to the Brand. Content should be written as plain text. There is a character limit of 100.

This field is displayed only in the Add/Edit Event Brand window.

Long description

This is a longer Brand description that should contain all other details not already specified for the brand. Any content you add is displayed on the event page and can contain:

  • Text

  • Anchor text

  • Images

  • Hyperlinks

  • Embedded YouTube videos

  • Tables

  • Special characters

The Event Editor Toolbar can be edited to add or remove the available buttons. 

This field is displayed only in the Add/Edit Event Brand window.

Template

This is the micro-template you want to apply to the Brand.

This field is displayed only in the Add/Edit Event Brand window.

For further information, see Event Templates.

Edit Templates

Click to view the Event Templates window where you can add, edit and deactivate event templates.

This linkfield is displayed only in the Add/Edit Event Brand window.

For further information, see Event Templates.


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